Unmarketing The Board
An Endless Supply
Thursday 4 August – Sunday 6 November
The Empire Marketing Board was the graphic apparatus for the food consumption propaganda back in the 1920s–30s that pushed the responsibility of the British national economy on citizens rather than on governmental actions. For the Empire Remains Shop, the original vision of the never-opened Empire Shops and their five-screen window displays has been re-interpreted into its digital equivalent. The font is a reaction to the original font. The choice of the color (255,63,3) comes from the red tone used on ethylene sheets as plastic mulch in agriculture that help red vegetables redden quicker. Color wavelengths impulse; tomatoes on steroids.